The Influence of the Avatar on Online Perceptions of Anthropomorphism, Androgyny, Credibility, Homophily, and Attraction

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The Influence of the Avatar on Online Perceptions of Anthropomorphism, Androgyny, Credibility, Homophily, and Attraction

It has become increasingly common for websites and computer media to provide computer generated visual images, called avatars, to represent users and bots during online interactions. In this study, participants (N=255) evaluated a series of avatars in a static context in terms of their androgyny, anthropomorphism, credibility, homophily, attraction, and the likelihood they would choose them dur...

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In both online and offline interactions, the visual representation of people influences how others perceive them. In contrast to the offline body, an online visual representation of a person is consciously chosen and not stable. This paper reports the results of a 2 step examination of the influence of avatars on the person perception process. Specifically, this project examines the reliance on...

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ژورنال

عنوان ژورنال: Journal of Computer-Mediated Communication

سال: 2005

ISSN: 1083-6101,1083-6101

DOI: 10.1111/j.1083-6101.2006.tb00308.x